Specialized in featuring Japanese brands from Shibuya and Harajuku in fashion shows, the association Japan Style Collection is introducing their collections and unique universes.
Glamour, vintage, bad girl, bohemian chic, and more: Japanese fashion is full of inventive young creators who set their imaginations free to make clothes worthy of the greatest designers. Japan Style Collection is inviting you to discover the new trends for the spring/summer 2020 season of four brands who will be featured on stage at Japan Expo Sud.
baby Shoop is a major street style brand in Japan. It is inspired from American culture and trends. Blending hip hop and rap, it features clothes full of colors, prints, and flashy accessories. After coming to Japan Expo in 2018, baby Shoop is about to introduce its style to the French public once more in Marseille.
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